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Articles, Insights & Inspiration
DARIN PERSINGER
How To Use The Political Chaos To Increase Your Marketing Skillz
Utilize political chaos to enhance your marketing skills by understanding your target market's perspectives and engaging in active listening to influence effectively.
Getting Your Name Out There Marketing Mistake - Productivity Nugget #239
Avoid the mistake of trying to emulate big corporations' marketing strategies when you're a small business with limited resources; focus on more effective tactics instead.
6 Reasons You Are Not Getting More Referrals From Your Sphere
Discover why your referrals might be lacking with these 6 key insights from your sphere.
How Much Time Are You Putting In To Your Success
Patience and long-term vision are the keys to success – in a world obsessed with instant gratification, remember it took Michelangelo four years to sculpt the iconic statue of David; so, how much time have you truly invested in your current project?
Gary Vaynerchuk emphasizes the need for endurance in business, stating, 'You don't build businesses in six weeks, or two months, or six months.’
Email vs Facebook - Guess Which One 77% Of People Want Offers On?
Email or Facebook for Business Promotions? Well, a survey by Exact Target reveals that 77% prefer email offers, while only 4% want promotional messages on Facebook – making it clear where the focus should be; consider investing time and money in optimizing your email marketing for better results.
Easy for you to say...
Years ago, a friend complained about job market struggles and life issues over a drink, rejecting the idea of starting a business with excuses like needing capital and an MBA, dismissing success stories as 'easy for you to say.' In life and business, we often use 'easy for you to say' to avoid challenges, but in reality, it's just an excuse for fear or laziness.
How To Get Your Direct Mail Marketing Opened - Productivity Nugget #237
Learn how to boost the effectiveness of your direct mail marketing with a valuable tactic, as I share a 30% conversion success from my own campaign in this coaching video inspired by direct response copywriter Dan Kennedy.
Don't Lose Your Ass
Learn a valuable lesson from the tale of the old man, the boy, and the donkey: Trying to please everyone is a recipe for disaster, and you might just end up losing your ass in the process.
The Mystery Box
Discover the power of creating curiosity and compelling messages in marketing by exploring J.J. Abrams' TED Talk on the 'mystery box'—inspiration from his work on Alias, Lost, and Super 8.
Why Prospects Do And Why They Don't
Why People Respond or Ignore: 2 Key Reasons
People act when they're curious or see a benefit for themselves, so make sure your message is interesting; avoid giving away all your answers and focus on creating curiosity to boost your success in reaching out to leads.
Beware! Zombies That Want To Eat Your Brains
Watch out for productivity zombies – they're everywhere, from failed entrepreneurs to trend-chasers and negative influences; stay focused, take action on important tasks, and surround yourself with a supportive community to avoid becoming one of them.