The Mystery Box

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Yesterday you got reasons why a prospects does or doesn't. Today, I want to go deeper with the idea of creating or a compelling message.

A favorite TV show of mine back in the day was Alias.

It starred Jennifer Garner and was created by J.J. Abrams.

J.J. also created the TV show . Lost had an obsessed cult like following.

J.J. also rebooted the movie Star Trek.

On the other night, I watched his movie . It's a movie about some kids making a movie while some other things are happening around their town.

Might be the I wrote about Zombies last week.

J.J. gave a great TED Talk about a and the magic of mystery.

Check it out... and see how you can apply it to your marketing and your storytelling.