Storytelling isn't new... it's been around for at least 30,000 years.
If you think that by adding some "storytelling" to #your marketing, your business will be saved... well good luck with that belief.
And then when you decide to start chasing another belief in 3 months... good luck with that one two.
And then in 6 months when my new social network called Fridgerate comes out, you'll be focused on that.
On Fridgerate you will "Magnet" stuff you want to show off or remember, and the public can see this. But there is also a privacy setting where can "Fridge" stuff. This means you keep it inside and "cool" in a secure location, but you can choose to share it with others. Kinda like Dropbox.
So you have that to look forward to...
But in the mean time, you have everyone, their mom and dog telling you that you have to become a Storyteller now.
Storytelling Isn't Marketing
Look, I get the concept 100%.
If you are on my email list, I've been telling a story every day for almost the last year.
But you can't just be a storyteller.