A #brand for a company is like a #reputation for a person. You earn reputation by trying to do hard things well. - #Jeff Bezos
I'm not taking sides, but here is what I think we can learn from this miss.
Chris Brogan writes: Are Zebras Endangered
Jeff Bernheisel writes: Destroying Your Brand Online
Jay Thompson writes: A case study in destroying your on-line reputation
And #probably my favorite from Justin McHood: Denise Lones At The Lones Group: My Invitation To Fix Your Mess
Controlling your brand and reputation
I said this in the video but I think it deserves repeating.
If you think you control you brand, you are wrong. Your clients control your brand.
All the cute logos, pretty fonts, fancy colors and #lawsuits in the world can't change that.