What We Can Learn From A Law Suit Inside The Real Estate Industry - Productivity Nugget #183

A for a company is like a for a person. You earn reputation by trying to do hard things well. -

I've bet you have heard about the between a company vs. a real estate brokerage. First reported by Inman News.

I'm not taking sides, but here is what I think we can learn from this miss.

Want to hear some more about The vs. lawsuit:

Chris Brogan writes: Are Zebras Endangered

Jeff Bernheisel writes: Destroying Your Brand Online

Jay Thompson writes: A case study in destroying your on-line reputation

Drew Meyers writes: The Lones Group Trademark Infringement Suit, Lones Group Brand Suicide, and Why SEO Matters

And my favorite from Justin McHood: Denise Lones At The Lones Group: My Invitation To Fix Your Mess

Controlling your brand and reputation

I said this in the video but I think it deserves repeating.

If you think you control you brand, you are wrong. Your clients control your brand.

All the cute logos, pretty fonts, fancy colors and in the world can't change that.