There Can Be Only One - Productivity Nugget #096

"There can be only one." - The Highlander

In this coaching video I use the Movie and TV show, "The Highlander" as an example.

In , there can be only one.  One listing agent, one buyers agent. This isn't the same as the Law of Scarcity. It's a fact of the , second place doesn't get paid. That doesn't mean there's not enough out there taking place for you to meet the goals for your . It means that this is a Winner Takes All industry.

This is about creating your , being the person your , your market thinks of when they think of .

Real Estate = You

How are you creating your brand awareness with your sphere and in your market place? Remember, there can be only one!