Do You Know What Google Does, That I Bet You Don't?
Have you heard of #Google?
Of course, who hasn't?
And if you haven't... "google it" to find out.
The amount of money they make with their online ads is crazy...
Google earned over $50 Billion in Revenue in 2012.
$50 Billion... with a B.
They earn much of that money with online display ads...
But do you know how they market their online marketing?
Have you ever received a letter in the #mail from Google giving you a $100 worth of Adwords?
A letter in the mail.... ol' fashion direct mail marketing... with a gift card.
That's how Google does it.
And isn't ironic that Google uses Direct Mail Marketing to promote their online services.
In fact, just recently Katherine, my wife, received a Direct Mail Offer from Google.
The Direct Mail offer was for a credit card.
Google didn't Facebook her, or tweet her, or +her....
Google didn't run an ad on their platform promoting it, hoping she clicks it.
Google didn't even email it to her.
Google sent her a letter in the mail.
And because I know the vast majority of real estate agents are not doing this in their business, and/or not #using direct mail marketing effectively, I tell you how over a cup of coffee or beer. Seriously, let's talk if you're interested in new opportunities.
- Stay Productive
- Keep Focused
- Be Consistent
-- Darin Persinger