A big bucket of ice cold water in the face of fantasy today.
"No great deed is done by falterers who ask for #certainty." - George Eliot
If you are looking for certainty... you will be wandering the dry barren desert of the 'wasteland of what could have been' for the rest of your life.
Certainty is not for the entrepreneur... it's not for the self-employed... it's not for the #business owner... it's not for the home buyer.
Certainty use to be for those who wanted a JOB. A paycheck every 2 weeks... State, federal, FICO withholding... Here is what you get to live on... Make your dreams, desires and wants fit inside what is left.
But, there is no certainty in the job market in today's world. So even that certainty is gone.
Just like Neo had to realize that there is no spoon in order to bend the spoon.
You have to realize there is no certainty to find certainty.
The annoying thing about marketing and productivity, for most people, is that it is impossible to know ahead of time what is going to work and what's not.
The frustrating thing about the house hunting process, for most people, is that it is is impossible to know ahead of time if the home they find will be "the one", in a great neighborhood, increase greatly in value and not have any issues with it.
The annoying thing for me, is that this in fact exactly what most people want. They want certainty. I can't offer that.
No one can give you certainty.
No one in your facebook group can offer up certainty about whatever [insert productive/service/app here] will work.
But that is what everyone shows up in those facebook groups for... Looking for certainty.
"What do you think about ________?"
"Do you think ___________ will work?"
"Anyone have success with _____________?"
And then what follows is a stream of comments confirming or denying it will work.
There is no certainty to be found there. Why are you still looking?
That is why you must, #Invest. And Test.
I can tell you with great confidence if something is good or bad. I can let you know what idea, principle or theory is a good one when it comes to website marketing, lead generation, email marketing, sales letters, etc.
But, even the good ones, don't always work.
It reminds me of the time my Dad was trying to sell his boat at a marina. It wasn't selling. My Dad was getting frustrated and asked the sales manager why it wasn't selling.
The sales manager's response was brilliant...
"You know, I wish I could tell you Lloyd, but the really nice boats just don't seem to be selling right now."
Here is maybe the one piece of certainty I can offer you...
One last quote on certainty...
"Doubt is not a pleasant condition, but certainty is absurd." - Voltaire
You might have your doubts about something in your life, but what are you going to do about it?
... continue to look for certainty (that is absurd)? Or invest and test?
- Stay Productive
- Keep Focused
- Be Consistent
- Darin Persinger