Gary Vaynerchuk, author of Crush It, Why NOW is the time to cash in on your passion, a book about using #social media to build a business did a #video about being a DJ.
Real Estate Blogging By Being The DJ
Think about it. A DJ didn't write the songs. Doesn't perform the songs. They decide what songs their audience will hear though.
Share links to local blog content about your city, community.
Share links about the best way to decorate or stage a home.
Share links about being a first time home buyer.
Think about how you can be the filter for your audience. Do the research, reading and heavy lifting for them.