How to Grow Your One-Person Business And Get Consistent Revenue—Without Chasing Trends, Complex Funnels, Burning Out, or High Overhead
If you’ve been grinding to scale your one-person business—watching others grow faster while you just grow more exhausted—it’s time to rethink what actually matters.
Or maybe you’ve already scaled.
You’ve got the office, the team, the overhead—and now you’re thinking about scaling back.
Back to simplicity.
Back to clarity.
Back to why you started in the first place.
Back to what actually worked—before everything got so complicated.
Because more revenue means nothing if it costs you your peace, your freedom, or your presence at home.
There’s a better way.
A way to create consistent income without sacrificing your life to do it.
Imagine growth that feels calm.
Clear.
Purposeful.
Yours.
If scaling has started to feel like a trap—it’s time to build a business that works for your life, not against it.
Why More Isn’t The Answer?
Most solo businesses try to grow by doing more—more content, more offers, more tactics.
But what actually works is doing less—more intentionally.
Calm growth isn't just possible, it’s the smart path. And it starts with a simple method built for you—not for teams or trends.
Most one-person businesses aren’t built—they’re Frankensteined.
A funnel from one guru.
A content strategy from another.An offer you saw someone post about on Twitter.
Duct-taped together with templates, hacks, and hope.
But when you Frankenstein your business, you don’t get freedom—you get frustration.
You end up with something that doesn’t feel like yours… and barely works the way you want it to.
Calm, consistent growth doesn’t come from randomly duct taping things together.
It comes from clarity.
From building something intentionally—something simple, solid, and actually aligned with your life.
And that starts with a solid model.
Not a collection of tactics… but a clear, connected system.
When You’re In Survival Mode
You’ve tried to grow.
You’ve launched offers, followed the funnels, posted content, maybe even hired help.
But instead of feeling lighter… everything feels heavier.
Your calendar is full, but your bank account isn’t predictable.
You’re busier, but not more free.
You’re making progress, but it feels like survival—not success.
You see others scaling. Winning. Posting their numbers.
And you start to wonder—what am I doing wrong?
Here’s the cold reality:
You’re not doing it wrong.
You’re just building on the wrong foundation.
No strategy works when it’s Frankensteined together from a dozen disconnected sources.
That’s not a business. That’s a burnout machine.
You don’t need more hustle.
You need a real method—one designed for how you actually want to live and work.
Calm Growth Works.
I didn’t just come up with a calm, tidy business out of the blue.
I had to unlearn what I thought success looked like.
My wife, Katherine, and I have been working together since 2014.
Before that, I was a full-time coach and speaker. On the road 30-40 times a year.
Working with real estate teams doing 800+ deals a year, brokerages chasing scale, always pushing for more.
So when I stepped back into real estate sales, I thought we’d do what all the “successful” agents did:
Build the team.
Hire the staff.
Scale fast.
I even had an “expansion team” idea mapped out before we began.
Because that’s what everyone else was doing…
And I helped build them.
How often do you see a solo agent or one-person business on stage talking about how they make $300K, stay physically and mentally healthy, prioritize their marriage, and are present where they are?
That’s when it hit me:
You don’t have to do it their way.
You don’t need a big team.
You don’t need five employees, an ISA, or a thousand leads a month.
You don’t need a funnel that requires a full-time marketing department.
When our first child was born, we hit pause.
When our second arrived, that’s when everything changed.
We threw the whole “team model” out the window.
We stopped trying to scale like everyone else and started building a business that truly served our life.
Not just trying to make a good living — but living a great life.
And that’s what the M.O.D.E.L. Method helps you create.
No more chaos.
No more complexity. Just calm, consistent growth—on your terms.
WHY USE M.O.D.E.L.?
Here’s what happens when you stop Frankensteining your business and start using a real model designed for calm, consistent growth:
You get consistent revenue without chasing the next trend or gambling on your next launch.
You know exactly what to work on—and what to ignore—so you’re not constantly overwhelmed or second-guessing yourself.
Your offer gets stronger because it’s built around what actually creates value, not what’s popular on social.
You simplify your marketing so clients come to you already warmed up, not just “kicking tires.”
You deliver without draining yourself—and finally get out of the “work all day, catch up all night” cycle.
You take back your time—not just for your business, but for your health, your family, and your peace of mind.
You build real leverage—the kind that compounds results without compounding stress.
This isn’t about working more.
It’s about working right.
And once you feel that shift—you won’t ever go back.
JOIN THE YACHT CLUB
Why MODEL Works—When The Other Stuff Doesn’t
When you stop Frankensteining your business and start following a clear, connected method, everything changes.
You stop guessing.
You stop overbuilding.
You stop reacting to trends.
And you start running a business that actually works—for you.
With the M.O.D.E.L. Method, you’ll:
Get consistent revenue without chasing leads or burning out
Sell one simple, effective offer that aligns with your strengths
Deliver without drowning in client work or constant overpromising
Streamline your marketing into a system that builds trust
Create daily, weekly, and monthly rhythms that bring calm—not chaos
Regain control of your time, your priorities, and your energy
Build something that gives you a good income and a great life
And here’s the truth:
There’s nothing else like this.
Most “business systems” were built for startups, agencies, or influencers with teams, funding, and endless bandwidth.
The M.O.D.E.L. Method was built for one-person businesses and couples in business—people who want to grow, but not at the expense of their life.
It’s not about scaling endlessly.
It’s about building a business that’s clean, calm, and profitable—without the noise.
Might Not Be For You
Let’s be clear—this isn’t for everyone.
If you thrive on chaos…
If you collect courses but never implement…
If you need to feel “busy” to feel important…
This won’t work for you.
It’s not for the person chasing scale just to stroke their ego.
If your dream is to build a massive team so you can say you’re a CEO… go for it.
But that’s not this.
This is for people who want real freedom—not a big, bloated business that looks good on paper but burns them out behind the scenes.
I’ll help you build an Oasis, not an Empire.
And it’s not for the person chasing passive income while sitting on the beach doing nothing.
That fantasy sells courses—but it doesn’t build a business.
There’s no such thing as passive success.
The kind of business we build requires thought, intention, and commitment.
But once it’s working?
It feels calm. Controlled. Focused.
This is for the builder. The operator. The one who actually cares about doing great work—without losing their life in the process.
If that’s you, the M.O.D.E.L. Method will feel like coming home.
Old Way vs. New Way
The Old Way
Stitching together strategies from a dozen different gurus
Jumping from one offer or idea to the next every few weeks
Relying on complex funnels, content machines, or high-pressure sales
Confusing busyness with progress
Building a business that looks good from the outside but feels overwhelming on the inside
Growing for growth’s sake—even when it doesn’t serve your life
The New Way (The M.O.D.E.L. Method)
One connected, clear system for growth
Offers that are easy to sell, easy to deliver, and designed around what you do best
Simple, effective marketing that attracts the right clients without the noise
Calm execution rooted in daily clarity—not hustle
A business that works with your life, not against it
Growth that’s sustainable, strategic, and satisfying
You’re not playing small.
You’re building smart.
WHAT IS THE M.O.D.E.L. METHOD?
MARKETING
PROBLEM 1: NOT ENOUGH LEADS & INCONSISTENT REFERRALS
SOLUTION: FLOOD OF READY-NOW LEADS & REFERRALS
1. Identify Relevant Message: Most businesses and marketers are focused on doing what everyone else is doing:
That makes it hard for you to stand out.
Most everyone gets the message wrong.
Nail the message that your Ideal Clients are looking for.
2. Pick your P.A.P.ER: There are truly only 4 ways to generate leads. Choose the best method for lead generation and how to create more referrals.
Pursue: Traditional methods.
Attract: Digital content and presence.
Paid: Controlled, consistent advertising.
Earn & Return: Long-term relationships.
3. Create Conversion System: Create a conversion system that identifies Ready Now leads instead of dealing with the rejection of you chasing leads or feeling like you’re harassing people.
OFFER
PROBLEM 2: DIFFICULT, HESITANT OR CONFUSED CLIENTS
SOLUTION: BECOME THE OBVIOUS CHOICE
4. Identify the Happily Ever After: Assess the best way to serve your clients. This streamlined approach will boost your confidence in delivering exceptional results while maintaining a light and efficient delivery model.
5. Establish a 5-Star Offer: Set yourself apart from your competition. You can’t say you’re different when you’re not. Grab attention and pique the interest of your target audience. With an exceptional offer, you become the go-to, obvious choice for your prospects.
6. Produce “I” See You Offers: Now it’s time to let people know how you can help them. Marketing is great for getting attention, leads and an audience. But if you’re not getting appointments, customers, clients and sales, it’s because you don’t make offers.
1. Info Offer: Navigating the Sea of Choices
Designed for those just dipping their toes in the water, the Info Offer is all about education and exploration.
Frustration: Info seekers often feel overwhelmed by the sheer volume of available information and choices. They want distilled, relevant wisdom. Desire: What they really want is a curated, concise guide or a primer that can help them navigate through their initial stage of discovery.
Content Marketing Institute reveals that 70% of consumers prefer learning about a company through quality articles rather than ads.
Think of the Info Offer as the appetizer in a multi-course meal. It teases the palate, offering just enough flavor to encourage the diner to proceed to the main course without overwhelming them.
2. Incentive Offer: The Irresistible Bait
Targeting those who are ready to buy but are looking for the most attractive deal, the Incentive Offer is your hook.
Frustration: These buyers often find themselves tangled in a web of differing prices, complex bundles, and various shipping options. Desire: They yearn for a straightforward, easily comprehensible deal that removes any final barriers to purchase.
Statistical Insight: RetailMeNot suggests that 80% of consumers feel encouraged to make a first-time purchase if they find a compelling deal or discount.
3. Invitation Offer: Time To Get Paid
Find out who is ready to commit and invest.
THE 5 ROOMS/OFFERS
We have a Club Membership to the local Coeur d'Alene Resort. It’s right on the lake, with many visitors going to the resort to visit the coffee shop or one of their restaurants or lounge. It also has a conference center that we’ve gone to a few events at. It got me thinking about offers and at different levels. I then saw Krista Ricchi talking about offers like a hotel and it clicked for me.
Here’s my take on it.
1. Engagement Offer (Lobby)
THE 5 ROOMS
Price: $0
Purpose: Spark initial interest and provide a no-risk introduction.
Example:
A downloadable guide, "5 Steps to Boost Your Productivity Today."
2. Affinity Offer (Coffee Bar)
Price: $1-$250
Purpose: Deepen the relationship with a small, low-commitment offer.
Example:
A $97 workbook or self-paced mini-course, such as "Building Your Ideal Week in 7 Days."
3. Impact Offer (Guest Room)
Price: $500-$2,000
Purpose: Provide meaningful value and establish trust through actionable results.
Example:
A $997 group coaching program over 4-6 weeks, focusing on achieving one specific goal, like "Scaling Your Side Hustle."
4. Luxury Offer (Penthouse)
Price: $5,000-$10,000
Purpose: Deliver a premium, immersive experience for those seeking exclusivity.
Example:
A $10,000 1:1 consulting program spanning three months, with tailored strategies and weekly accountability calls.
5. Transformation Offer (Event Space)
Price: $25K+
Purpose: Provide profound, life-changing results through personalized and intensive support.
Example:
A $50,000 company retreat or team coaching program that includes on-site workshops and follow-up implementation support.
DELIVERY
PROBLEM 3: RANDOM TASKS AND STRESSFUL SITUATIONS
SOLUTION: DELIVER 5-STAR RESULT
7. Install Conversion Conversation: Without these conversations, the prospect could still work with you, but the decision could take longer, be more frustrating for you and them. And there will be no loyalty created. Trust can be lost quickly because you didn’t help them bridge the gap.
8. Set the Course: Layout a clear, concise journey to success for your clients. By mapping the perfect path, you ensure a smooth and optimized experience that maximizes client satisfaction and drives positive outcomes.
9. Prepare For Peaks & Ends: Discover opportune moments and how to proactively seek referrals. Learn how to leverage the enthusiasm and goodwill of satisfied customers to generate valuable word-of-mouth recommendations and introductions. This approach increases the likelihood of receiving high-quality referrals and maximizing the impact of your referral marketing efforts.
EXECUTION
PROBLEM 4: NOT ENOUGH TIME AND UNFOCUSED
SOLUTION: PRIORITIZED PRODUCTIVITY
10. Build Your Time Machine:
Do more in less time with The Time Machine Method™. Revolutionize the way you approach your goals. Say goodbye to wasted time, unproductive activities, and missed opportunities. Step into the driver's seat and power your success journey with this groundbreaking methodology. The future is yours to shape, so buckle up and let the Time Machine Method™ transport you to extraordinary heights.
1. Destination- Know where you’re going: Gain crystal-clear clarity on your priorities and tasks. Define your destination and set clear goals so you can effectively map out the steps needed to achieve success. Say goodbye to aimless wandering and hello to a focused journey toward your desired outcomes.
Use the 3131 to get clear about long-term goals and short-term actions.
And use the Monthly C.O.M.P.A.S.S and Weekly Navigator for Now Actions.
2. Go 88 MPH: Speed is critical. Dan Kennedy say, “Money likes speed.” Success in general likes speed. Even if you’re on the right track, you’ll get run over if you aren’t going fast enough. The Time Machine Method™ helps you accelerate your progress, enabling you to move fast and efficiently. By implementing proven strategies and leveraging effective tools, you'll bypass roadblocks and propel yourself toward your goals at 88 miles per hour.
3. Flux Capacitor Focus: Time is a valuable resource, and the Time Machine Method™ helps you make the most of it. By limiting your time, focusing on specific activities, and eliminating distractions, you can harness the power of the flux capacitor to maximize your productivity. Stay laser-focused on your core tasks and watch as your efficiency and effectiveness skyrocket.
*Generate Massive Power: Just like Doc Brown needed 1.21 gigawatts to power the DeLorean, you can harness your own energy to transform your results. There are 3 core elements every business, salesperson, and entrepreneur should focus on daily to create a ripple effect of growth. Take charge of your future and unlock your full potential.
LEVERAGE
PROBLEM 5: OVERWHELMED, UNHAPPY, DOING IT ALL YOURSELF
SOLUTION: LIGHTEN THE LOAD, PAVE THE ROAD
Even if you're a small business or one-person business doesn’t mean you have to do it alone.
Don't confuse Do It Yourself with Figure It Out Yourself.
11. Utilize Leverage
In The M.O.D.E.L. your first focus is Leverage, not Scale.
Leverage is doing more with less, while Scale is doing more with more.
Whether that is implementing systems, utilizing A.I., amplifying your marketing, installing a V.A. or outsourcing chunks of your tasks.
12. LIFESTYLE CONSTRUCTION:
Visionary Pathway: Paint a vivid and compelling picture of your dream lifestyle, envisioning every detail of how you want to live, work, and thrive. Define your ideal environment, daily activities, relationships, and the experiences you desire. This clear vision serves as the foundation for creating the life you've always imagined.
Willing Sacrifices: Embrace the choices and trade-offs necessary to bring your dream lifestyle into reality. Determine what you are willing to let go of or adjust in order to align your actions with your vision. By making intentional sacrifices and prioritizing what truly matters, you create space for the elements that contribute to your ideal life.
Fusion Blueprint: Develop a strategic blueprint that seamlessly merges your ideal vision with the reality you currently have. Break down your goals into manageable steps, create an action plan, and leverage your resources effectively. This blueprint becomes your roadmap for gradually transforming your present reality into the life you aspire to lead.
But, What About?
You might be thinking…
“I’ve tried other systems before—why would this be different?”
Most systems are built for teams, tech stacks, and marketing departments.
This one’s built for you.
A one-person business.
Or a married couple running a business together.
Not some startup fantasy. Not a VC-funded dream.
Just real strategy for real businesses run by real people who want real results.
“I want more freedom—but I also want to grow.”
Exactly.
That’s what this is built for.
Growth without growing your stress.
Freedom without sacrificing your income.
This isn’t about playing small.
It’s about building smart.
“I’m just starting out, what if I’m too new?”
Perfect. Start here—before you build something bloated, chaotic, or unsustainable.
Most people spend years unlearning bad advice. You won’t have to.
“What if I’m too advanced for this? I already have a million dollar business.”
If you’ve already scaled, this method will help you simplify.
If you’re leading a small team, it will help you refocus.
And if you’re thinking about scaling back to a more intentional business, this will feel like the blueprint you wish you had from the start.
What Happens When You Stop Frankensteining Your Business
Imagine waking up and knowing exactly what to work on—no guessing, no scrambling, no guilt.
Your offer is locked in.
Your marketing runs on rhythm, not random inspiration.
Your delivery is streamlined.
Your income is consistent.
And your schedule finally reflects the life you actually want to live.
You’re not trying to implement someone else’s business model.
You’re not chasing a version of success that doesn’t fit.
You’re not reacting to trends or wondering what’s next.
You’re focused.
You’re intentional.
And you’re building something that’s both profitable and peaceful.
That’s what the M.O.D.E.L. Method delivers.
Not just results—but relief.
Not just growth—but alignment.
Not just freedom someday—but freedom now.
WOW!!! THIS IS COVERING A LOT OF DIFFERENT STUFF…
Why not just cover lead generation or offer creation?
Yes—because it has to.
You’re not building a landing page.
You’re building a business.
And being too narrow—too micro—might make a course easier to package, but it also makes it easier to ignore.
It leaves people with fragments… not a foundation.
You don’t need another course on just marketing.
Or just lead gen.
Or just offer creation.
Because that’s exactly how most people stay stuck.
They learn how to market—but don’t know what they’re selling.
They build a great offer—but no one sees it.
They get more leads—but can’t deliver without burning out.
They improve execution—but on the wrong things.
They grow revenue—but lose control of their time, energy, and peace.
One piece doesn’t fix the business.
It’s like putting a new spoiler on a car with no engine.
Or cleaning your bathroom while the house is on fire.
That’s why the M.O.D.E.L. Method isn’t just another “topic.”
It’s a connected system—Marketing, Offer, Delivery, Execution, and Leverage—that finally gets your business working as a whole.
Not hype. Not just another funnel.
A complete model that creates clarity, consistency, and calm growth—without burning you out.
Because micro courses and programs might be trendy…
But clarity requires context.
And success requires something solid.
At this point, you’ve got two options:
Option 1: Go Build It Yourself
The entire M.O.D.E.L. Method is laid out right here.
You could take this and go piece it together on your own.
It’ll take some trial and error—but if you’ve got the time and the drive, it can be done.
But if you want to go further, faster, and with fewer detours…
Option 2: Join The Yacht Club
The Yacht Club is my private membership for one-person businesses (and married couple business owners) and service-based business looking to DOWNSCALE, who want to build calm, profitable businesses without burning themselves out or selling their soul to social media.
Inside, you get:
Guided support to implement the M.O.D.E.L. Method
Resources, templates, and training that simplify every step
Live coaching and feedback so you’re never stuck wondering what to do next
AI bots and prompts to add leverage
A community of owners who value clarity, focus, and freedom
This isn’t a “growth hack” group.
It’s a systems-first space for people who want a real business—and a real life.
JOIN THE YACHT CLUB
4 Things You Can Do Now, When You’re Ready…
1) Read the article 3 Well-Meaning Routines That Can Cause Conflict and Slow Your Momentum - Click Here
2) Join the Show Up Newsletter boost your business and balance your life. You'll get actionable tips to leverage content marketing, simplify conversion, and master productivity. Join here for FREE
3) Join The Yacht Club - create a smoother business. Consistently Grow Your Business WITHOUT Complex Funnels, Lead Chasing, or Managing a Team Who Doesn’t Care. Only $1 to start and then $29/month. Cancel anytime.
4) Work with me Privately: If you’ve tried courses, group coaching, or even 1-to-1 programs with no results, you’re not alone. The missing piece is not your effort—it’s the process. And the coaching process can’t be a one size fits all. Work with my 1 to 1 to increase your productivity, your revenue and your peace of mind. Click here