This is a #video I recorded of #Brian Clark, #aka Copyblogger responding to a question I asked him. My question was about lead conversion, asking for contact information online vs just giving it all away and hoping people will want your services.
Here is his response:
Are you giving away your information with out converting leads?
Do you have clear, concise Call-To-Actions on your website?
Do you know what your #target market wants and needs?
Do you know how to create desire in your #marketing, online and offline?
Or are you buying into the idea that it takes time to succeed online?
Buying into the idea that you have to just
- give away all your knowledge and expertise,
- blog every day,
- be patient for the next year
- and perhaps... #business will show up.
Buying those ideas is expensive. It might just cost you your business.
Don't share your way into poverty.