Bruce Lee’s legendary words- “Be Water”
Gary Keller in his legendary book, The Millionaire Real Estate Agent: It’s Not About the Money…It’s About Being the Best You Can Be!, writes about the importance of scripts and dialogues in the Economic Model for a real estate agent.
“Converting leads to appointments and converting appointments to listings are huge drivers of your economic success. They are both accomplished by a skilled presentation with a firm grasp of scripts and dialogues. If you can’t make a convincing presentation, deliver purposeful scripts or engage in effective dialogue, you won’t be very successful, no matter how many leads you may have.” (page 132)
When you have become a master of conversations, like Bruce Lee has become a master of martial arts, you are like water. You can flow or you can crash. You will be powerful and smooth at the same time.
Be water my friend.