389 New School Marketing Or Old School Lead Generation | Daily Show Up
Welcome to Daily Show Up! Today, Darin explores how lead generation is evolving in the digital age. Are old-school marketing tactics effective in new technologies?
1. The Pitfall of Old Ideas in New Tech:
In the fast-paced digital landscape, trying to fit analog methods into a digital framework often falls short. Here's why:
• Digital Consumption Differs:Consumer behaviors have changed in the digital era, and if your marketing strategies don't adapt to these changes, they may not produce the desired results.
• Comparing Apples to Oranges: Recognizing the distinctions between digital and analog tools, such as banner ads versus newspaper ads, online direct response ads versus print counterparts, and YouTube videos versus digital infomercials, is essential for achieving success.
• Analog Still Has Its Place: To succeed in both the digital and analog realms, it is important to embrace the rules of each, as there is still a role for analog lead generation alongside digital strategies.
2. The New Rules of Digital Marketing:
Just as arriving on a new planet with unfamiliar rules, the digital world has its own set of rules that should be followed for success. Here's why you should play by them:
• Analog vs. Digital Worlds: Analog and digital marketing are distinct worlds with unique rules and strategies; trying to transplant old-school marketing into the digital realm can lead to overwhelming challenges.
• Influencer vs. Advisor Marketing: If you're transitioning from analog to digital or primarily practicing digital marketing, there's a critical shift from being an influencer marketer to becoming an advisory marketer. The key difference is in your approach:
• Influencer Approach: Focusing on pumping out content to inform others.
• Advisory Approach: Striving to be an approachable resource and advisor to your audience.
In conclusion, say goodbye to old-school lead generation. Embrace the new rules of engagement in our digital world. Be the trusted advisor your audience needs to unlock the true potential of your marketing efforts.
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