Utilize political chaos to enhance your marketing skills by understanding your target market's perspectives and engaging in active listening to influence effectively.

Discover why your referrals might be lacking with these 6 key insights from your sphere.

Email or Facebook for Business Promotions? Well, a survey by Exact Target reveals that 77% prefer email offers, while only 4% want promotional messages on Facebook – making it clear where the focus should be; consider investing time and money in optimizing your email marketing for better results.

Learn how to boost the effectiveness of your direct mail marketing with a valuable tactic, as I share a 30% conversion success from my own campaign in this coaching video inspired by direct response copywriter Dan Kennedy.

Discover the power of creating curiosity and compelling messages in marketing by exploring J.J. Abrams' TED Talk on the 'mystery box'—inspiration from his work on Alias, Lost, and Super 8.

Why People Respond or Ignore: 2 Key Reasons

People act when they're curious or see a benefit for themselves, so make sure your message is interesting; avoid giving away all your answers and focus on creating curiosity to boost your success in reaching out to leads.

I've been using video marketing successfully in my business, with over 230 Productivity Nuggets on my website and 300+ videos on my YouTube channel.

Enough with the buzzword bingo – storytelling isn't a magic fix for your marketing; it's an age-old concept, not a groundbreaking revelation. Don't just jump on the bandwagon, read my latest Productivity Nugget to understand why being a storyteller alone won't elevate your marketing game.

Increase your website lead conversion by ditching social media buttons – just like successful brands Apple, Zillow, Amazon, and Zappos. They focus on engaging visitors on their site, not redirecting them elsewhere.

Don't underestimate your first sentence—it's the key to captivating your audience and turning prospects into engaged readers, just like the compelling opening lines in famous novels that leave you wanting more.

Grades don't matter in marketing; it's all about testing. Stop worrying about being cool or creative and focus on results—market to your audience, not your preferences.

As David Ogilvy said, 'The most important word in advertising is TEST.

People often ask me, "How do you come up with ideas to email every day?"

The answer is simple: I find inspiration during quiet moments, like hot showers and cold chairlift rides, away from the daily noise, where ideas whisper to me and seamlessly blend with my marketing efforts.